Wyupdate is requesting permission...

Is it possible/ easy to use a different file name for Wyupdate.exe so that the name is more clearly related to my application when Windows prompts the user to allow Wyupdate to run?

Is it possible ... ?

Yes.

Is it easy ... ?

It depends on what you consider easy. You'd have to do a few things:

wyUpdate is a pretty self explanatory name. Most users will grasp that it does updating.

My suggestion would be... make the filename easily customizable and add some text to the update dialogs which say "Powered by Wyupdate". Something like that, so that you still get your product name out there.

We would if we could. But Windows isn't designed that way. You can't change the info that's displayed in the UAC box after the application has been signed.